Bud

About

Bud, the trading name of Bud Financial Limited, provides an AI-native customer intelligence layer that combines transaction, CRM and credit reference data into insights for financial institutions. Its products are Enrich for transaction enrichment and categorisation, Drive for AI analytics, Engage for personalisation and financial wellbeing, Focus for customer understanding and Assess for affordability and risk. It serves retail banks, lenders, fintechs, credit unions and community banks, with use cases including personalisation, money management, deposit growth, income verification and disputed transactions. The company is authorised and regulated by the FCA (registration number 793327) and states SOC 2 Type 2 and ISO 27001 certification. It runs UK and US sites and offers MCP servers for agentic operations.