Podcast · Episode 20
How to Talk to AI as a Fintech Professional
Over a billion of us now use AI every week, but Jamie Bartlett reckons barely one in fifty know how to do it well. The Sunday Times bestselling author explains how founders and finance teams can talk to AI without losing their edge.
Episode Description
In episode 20 of the LFG! podcast, we sit down with Jamie Bartlett, the Sunday Times bestselling author behind The Missing Cryptoqueen and The Dark Net, to discuss his latest book: How to Talk to AI (and How Not To).
Over a billion of us now use ChatGPT every week, sending some four and a half billion prompts a day. Yet Jamie reckons fewer than one in fifty of us really know how to do it well. His book is a plain-English guide to fixing that, and it turns out the skill has as much to do with language and psychology as it does with technology.
We get into the productivity paradox, the reason so many teams are producing more but achieving less, and Jamie's idea of "AI clog": work that's so close to being right that someone still has to check every line. We also cover which tasks are actually worth handing to a machine, and why treating every job as either "process" or "output" is a useful way to keep your own thinking sharp.
They're called language models. It's about language. Who's the best at language? Is it the IT people? Not always.Jamie Bartlett
There's plenty here for founders and finance teams: who really makes the best prompter (hint: it isn't always the IT department), what a language model might do to your talent pipeline, and how to turn a naturally sycophantic assistant into the most useful devil's advocate you've ever had.
This is a practical, clear-eyed conversation about getting the most out of AI without quietly losing control of your own judgement.
Read the full transcriptHide the full transcript
This transcript was produced with transcription software and lightly edited for readability. It may contain errors and might not be a word-for-word record of the conversation. If anything looks off, the audio and video are the definitive version.
There are now over a billion weekly users of ChatGPT alone, receiving at least four and a half billion prompts a day. That's one model. So the majority of people are now using a language model, personally and professionally, to help plan their holiday, to analyse their spreadsheets, as a therapist, everything you can imagine. And I don't think one in fifty of us really knows how to do it properly.
Hello everyone, and welcome to the LFG podcast. Today I've got a brilliant guest lined up. You may know him from the BBC's The Missing Cryptoqueen, or from Secrets of Silicon Valley, or even from his acclaimed books, including the one I'm here to talk about today, the Sunday Times bestseller How to Talk to AI (and How Not To). I am, of course, joined by Jamie Bartlett. Jamie, welcome to the LFG podcast. How are you doing today?
I'm doing well, Ian. Thanks for having me. It's been a while. It's good to see you again.
Likewise. I gave you some proper hype there, but this is not the first time I've interviewed you, and it's awesome to see that since we last spoke you now have a Sunday Times bestseller. What a cool book, and what a time to have written about AI. I'd love to dive into that immediately, but quickly, for people that aren't familiar with your work, because you've covered a lot of things. I know you're not a fintech writer per se, but you've covered lots of things my listeners would find interesting. So could you talk through what you've done prior to this book, and then we'll get into the AI stuff, because we have to go there.
Yeah, I'm not a fintech person at all, but somehow the different things I've done overlap with your world. I actually started working in AI in 2010. I was building very simple machine learning classifiers to look at sentiment analysis of tweets and things like that. Since then, I've been on a mission to explain big technology trends, mostly to ordinary people. We all get washed away in wave after wave of important technological change, and for most people it's baffling and confusing. They don't understand it, but it's changing their lives in really profound ways. So I've just tried to make sense of it for people, and even for experts that's quite useful. I've written several books. I wrote one called The Dark Net, about the weird internet subcultures on Tor services. And most people know me for The Missing Cryptoqueen, an investigation into a giant crypto Ponzi scam. The podcast is kind of still going. It's been going since 2019, on the hunt for Dr Ruja Ignatova, who is now on the FBI's ten most wanted list as the most wanted white-collar criminal in the world. That's probably what your listeners would know me for, if they know me at all. And then most recently, the new book about how to communicate well with language models. Not all AI, because there are lots of different types, but language models in particular. How do we talk to them properly and clearly? Because this is a question as much about language and psychology as it is about technology.
That really tees us up. How to Talk to AI is a great book for the moment, and I think there are so many people listening to this who will find it relevant. You're either in a large corporation being told which AI tools to use, or you're in a startup where you have to build quickly and you're probably using whatever you can. But let's go back to the origins of your book before we relate it to fintech. Jamie, what is the book all about, and what inspired you to write it?
Like everybody else, by late 2022, when ChatGPT was released, it was obvious this was going to change everything. Suddenly we had talking machines that were fluent, articulate and knowledgeable, but that made a lot of errors and behaved in peculiar ways. And as the months and years rolled by, you could see the uptake. It's the fastest-growing consumer app in history. There are now over a billion weekly users of ChatGPT alone, receiving at least four and a half billion prompts a day. That's one model. So the majority of people are now using a language model, personally and professionally, to help plan their holiday, to analyse their spreadsheets, as a therapist, everything you can imagine. And I don't think one in fifty of us really knows how to do it properly. We don't really know how they work. We don't understand the limitations. We don't know how to phrase questions clearly. We don't understand some of the biases inherent both in the models and in our own way of talking and thinking. It just felt so clear to me that people needed some simple advice. What can I do better here, because I don't really understand any of this? So I wanted to write a really accessible, simple guide for the ordinary person about how to speak well, how to make the most of these machines but avoid some of the pitfalls too. After all, we've never been able to communicate with an intelligence that wasn't our own. So this is baffling for all of us. I don't propose to have all the answers, but a lot of people could do with a little bit of help.
For sure. Speaking of that help, I host this podcast primarily for founders and senior professionals in fintech and finance, so I really want to drill into things they'll find highly relevant. One of those is workflows, bearing in mind people are seeing their work day completely overhauled by AI. Job specs are changing. In many cases, smaller companies are trying to carry out more work with fewer people. Your book has a really interesting finding on this, the productivity paradox, and I think our audience would find it useful. This is the idea that people are working faster, but companies don't necessarily see any real value from it. Could you go into that? What's happening?
Yeah, it's a funny thing. The book was written for a mainstream audience, but a lot of people who work with language models all the time, even people who consider themselves AI experts and build agents all day long, have been in touch asking for advice about this. I'm trying to approach it in this way. Yes, you've done the copilot training, you've learnt how to build an agent with connectors on Claude or ChatGPT, you're building a website or you've established some spreadsheet workflow using an agent. But there's another side of this. How do I actually frame my questions well? How do I work out what's worth using a model for and what's not? How do I stay sharp? How do I spot when I'm being misled? This is more about how to think when you have a powerful machine as your always-on assistant, and I think those are the things that the current training and the current business application miss. That's one of the reasons we're seeing this productivity paradox. Pretty much everyone will report they've become more productive, meaning they can produce more stuff. I can produce loads of stuff. I'm sure you can produce five times more stuff now in a day than you could.
Tons of stuff, Jamie. Nothing but stuff.
But is the stuff worth producing? Is it valuable? Is it helping your company? If you're an individual it's slightly different, but when you've got a company, suddenly people need to check your stuff. What I'm seeing is people in companies saying, I'm getting inundated with more and more machine-generated work from my colleagues that I have to check, or that I need to pay someone else to fix.
I believe it's called a slop grenade. I don't know if you've heard that before.
I've not heard a slop grenade, but of course I've heard work slop and AI slop. I've also tried to define something slightly different, which I'm calling AI clog. Slop you can ignore. Clog is stuff that's so good and so close to being right that you actually have to check it carefully. For example, I speak to a lot of companies, and particularly public bodies, who say we're inundated with forty-page complaints full of complex legal arguments that are clearly machine-generated, but we have to read and check them. Working as a journalist, every single story will now be accompanied by legal-sounding letters, clearly co-written with a machine, but a lawyer still has to check them. So more stuff is being produced, more things are happening, but is the business actually getting more efficient? Is it producing something of value? Are the costs going down? I would love every company to ask staff, how many hours do you think you're saving now on your core tasks each week? I save six hours a week. What are you doing with those other six hours? How can we use them to really improve what the company does? Because I think that's the problem. I've read one study from Microsoft that says people report they've got thirty or forty per cent more time a week, and that time is just spent sitting in more meetings. Probably meetings about AI compliance. So what's the point?
That is very relatable, and I think a lot of people listening will be encountering those exact same issues. To skip along a little, another thing our industry has been touched by is layoffs. People are scared about their jobs, and there have actually been material redundancies at companies like Klarna and Block. Both leadership teams did at the time say it was a consequence of AI, and both have since softened their position. Considering the productivity paradox we're talking about, when we see mass redundancies in 2026, is it probably a cover for something else? Or do you really think companies are shedding staff for good reason right now?
I think it's worth keeping an open mind on this at the moment. So many different things are going on at once. Some companies became overexposed or overstaffed during COVID and are now using AI as a convenient excuse. Wall Street likes to hear that you're driving AI efficiencies and laying people off, so every time you say you're laying people off because of AI, your share price almost certainly goes up. There are also cases where you can see how junior software engineers who aren't very experienced might struggle, when a senior engineer is able to manage a fleet of software agents and it seems to work extremely well. So they might not hire new people. It might be a case of not hiring rather than firing, or allowing people to leave and not replacing them. But there are long-term studies showing that, even in the US, we're not yet seeing the enormous layoffs everyone predicted. So I'm wary of making any predictions about what is actually going to happen with this.
I think that's a safe place to go, but it is fascinating, and I think a lot of people made assumptions that just haven't played out yet. We're all still figuring it out on the fly.
The good thing about predictions about the future is that if you get them wrong, all you say is, ah, but just wait another couple of years.
And we'll wait another couple of years. That's the way to go, isn't it, especially in tech. So you've described AI more or less as a brilliant but unreliable intern. In terms of delegation and task management, what tasks right now do you think should actually be handed to an AI? Bearing in mind most people listening are working in highly regulated businesses.
Everyone has their own use cases. That's the thing about a language model. They're so flexible and dynamic that trying to say you should always let it summarise your meeting notes doesn't hold, because sometimes reading through your meeting notes carefully yourself is really important. From my perspective, I find it most valuable in a couple of ways, and people can probably work out the equivalents in their own roles. I use it as a creative partner. I use it to bounce ideas off, to help me generate new ideas, to come up with new articles, to give me constant feedback on the things I've written. Providing I stay in control and I'm still thinking carefully myself, it's very useful and nearly always gives me good ideas and ways of approaching problems I wouldn't have thought of. There are other tasks where a lot of us do a lot of writing that is basically turning one bit of writing into another bit of writing. I know what the answer is. I know how to check it. I know whether it's right or not, but I can't really be bothered to turn this thing I've written into that other thing, a summary version, a compliance-document version, a report about something I've already done. In those cases it can save you vast amounts of time. I always used to get frustrated at the amount of unnecessary replication of written work I had to do. We seem to be drowning in documents. So it gives me a really long and tedious first go, and then I read through it, check it, make some amends, and it saves me vast amounts of time. But I'm someone who's looking for twenty per cent savings. I'm not trying to become AI-first. I'm not trying to quadruple my output. I'm trying to make some nice efficiency gains, but still do the work myself, so I keep sharp, keep thinking, and my ideas are still my own.
I think that's really important. Your mind sometimes feels like it's atrophying when you're doing this. I think you've written about this, that process of doing something you know you can do, but AI-ing it because you've got a bit lazy.
I'm hearing companies say this to me all the time. It's very easy. Think about social media, the way that gradually, over ten years or so, we became a little bit angrier, a little bit more addicted, reaching for our phone more often. There was no single moment you could point to, but if you look back to ten years ago, you might find you used to be able to concentrate more, read more without distraction, listen to other people more. It's been a compound-interest problem over several years, and you could see the same thing happening with language models, where every time you're faced with a slightly difficult task, your first instinct is, well, Claude will do that for me. The problem in the end is that you lose the ability to judge whether the output is any good, because you've forgotten how to do any of it yourself. I already think I see that happening, and I already feel it happening to myself a little bit. This is really important, and it goes to your previous question about what you use it for. I like to think of all tasks as being either about the output or the process. Is the process of doing the task actually what really matters? When I'm writing an article about a subject, the process of being forced to write it myself and think about it is the thing that matters. It keeps me thinking and helps me form my own ideas. The output is important, but the process is just as important. We are heading towards a world of just outputs. Everyone turns everything into a summary. Everything's written immediately. We don't go through the process of doing it, and we lose something in that. So I approach every problem by asking, is this a process task or an output task? Filling in a boring questionnaire is an output. I don't get anything out of the process of doing that, so I'll give that to a language model. But I will read that really boring ten-thousand-word report myself, because I need to engage with it deeply.
That's such a fascinating way of looking at it. In line with that, prompting requires different skills than coding, and we're having to get sharper in different ways. Which talents do you think are now most important, and which kinds of people are going to make the best prompters?
This is one of the things that excites me about it. The problem is that all the AI transformation programmes you see are basically run by the IT teams, because it comes from computer science. But the IT people aren't always the best at actually talking to a machine, because you're using natural language. The ability to formulate ideas, express them clearly, explain things well, think laterally about a problem, use nuanced language, recognise bias in your own questions, exercise the judgment to recognise a good output, and consider whether there are other creative ways to think about a problem, those are the skills that make up a very good user of a language model. They're not necessarily the skills that sit with the IT team, no offence to the IT team. It may be someone in HR, or someone in marketing, or someone who runs Dungeons and Dragons nights at the weekend, and you don't know that. There could be someone in the company where, if you paired the non-techy person with the techy person, it would make an amazing combination. And I think some of those people sadly think, this is IT, I don't get IT, I'm rubbish at this. But they're called language models. It's about language. Who's the best at language? Is it the IT people? Not always. So you need the IT people to work out what permissions to give the agent you're building, but you need them to work with the masters of language in the organisation to really get the most out of it.
That's fascinating, because when we look at job risks, it's often copywriters and people whose talent is language who are concerned about being left on the scrap heap, and yet those talents appear to be the most useful. It sounds like you want to be good with language, quite diplomatic, patient, capable of creative thought, rather than necessarily knowing a programming language. Although I'm sure some coders can tell me why programming is still hugely important.
It is really important, especially when you're trying to integrate it with all your data sets. But once it's up and running and they're managing the back end of it, who's going to make the most out of it? So it's about trying to find a combination of people. And it's just to say that they're not always the people you'd expect.
Here's another one. I had an interview on here a few months back where we talked about the AI talent pipeline, and my guest was quite optimistic that AI isn't necessarily a bad thing for young people entering the industry. The nature of the tasks is different, and the rationale was that you can take on more senior roles and job types more readily, rather than being bogged down in the administrative work you'd typically encounter in an internship or the early years of a career. What impact do you see AI having on the talent pipeline?
The difficulty I hear a lot of companies face, especially law firms but others too, is that the low-level grunt work, which is unfair, but the repetitive cognitive work given to junior staff, like reviewing old cases and finding relevant case law, is exactly what language models are really good at and are increasingly doing. Yet those tasks are how junior staff develop the judgment and insight that turns them into good senior staff. What no company has quite worked out yet is, if a language model can do all the junior tasks, what are the tasks that junior people can do to develop the experience and judgment that makes them more senior? There may be some really interesting ways to do that. There may be things I haven't thought of, like working alongside a language model on dummy law cases. Maybe you're given slightly more experienced tasks earlier in your career. Or maybe your job is to work with a language model together to check these tasks are done correctly. I don't really know, and I don't think anyone knows. But it is incumbent on the senior people to think about the pipeline and not just give every junior job to a machine. Because who's going to be the senior people in ten years' time? There won't be anyone left.
I find that notion of training people fascinating. Let's look at strategy as well, because people are using AI to help shape their business and pick their strategic direction, especially in smaller companies where you maybe don't have that support. One thing we know is that AI can be sycophantic. It tells you what you want to hear, it tells you you're brilliant. Founders and CEOs probably get a fair amount of that in their day-to-day anyway. What practical advice would you give a founder for using AI as a real challenger on strategy?
I think this is a really good example of how you can use it to be a mirror of your own opinion, to be sycophantic towards you. That's almost the baseline way it will behave, and the baseline way you will behave. The reason the models behave like that is that we like being told we're good, the models have worked this out, and so they give it to us. It would be very easy for all of us to fall into a sort of, this idea's great, the model thinks it's great, I think it's great, it must be great. But if you work hard, you will find it is the most amazing devil's advocate you've ever come across. You can create a repeatable model personality whose sole job is to constantly tell you why you're wrong, or why your perspective could be changed. Custom GPTs were one way, although they're actually sunsetting custom GPTs and replacing them with plugins and skills, but it's the same thing. These models are incredibly good at changing people's minds. They're better than humans. And here's the key thing. Many of the views we hold about the world are based somehow on our background, our demographics, our socioeconomic status. If you really want something to push and challenge your thinking, tell it to do that, but give it the details about your life. I am forty-six years old, I am in this bracket, this was my background, this is my worldview. The model will be able to tailor arguments to that very well, and you might find new perspectives, or realise you've formed opinions based on that background. So if you're going to use it as a devil's advocate, I'm afraid you have to tell it a lot about yourself, because so many of our deeply held beliefs are based on our background.
That's a really great bit of input. I've got two questions to finish on, and we'll keep them quick because I know you're tight on time. The first is that there's a political battle over AI. We've seen certain models blocked in Europe, and different AI models have risen to prominence in different regions. I'm not going to ask you to go into the politics, but should founders be concerned about building tools on a single provider with that in mind?
The very large companies are already looking at whether they can use locally owned open-source models of their own, which is supposed to give them extra data protection and more control, and means they're not reliant on one of these frontier model companies. At the lower end, it's a big ask to download and build your own open-source model. It requires quite a lot of technical expertise. For most tasks that most companies are doing, even if you're three to six months behind the frontier models, say Anthropic blocks a release or OpenAI blocks a release but Gemini hasn't, so you can still use Gemini even though it's three months behind, that's sufficient, as long as you've documented it all very well and can port that workflow over to another model. So I think it's more about documenting what you've got and what you've done, so you can switch to another model, rather than trying to download and run your own open-source model.
Absolutely. And a last question. In the book you list ten habits people should adopt to use AI without losing control. Which habits would you particularly insist a fintech professional pick up as soon as possible?
The thing is, they're all relevant for everybody. The first of those ten is to always ask yourself, do I really need a language model for this task? It's easy to reach for it as a default, but there might be other AI systems or non-AI systems that are just as good. And there are really simple things, like using language models to help you critique your own use of that language model. How am I using you well? How could I use you better? What more information do you need to complete this task properly? This isn't about master magic prompts. It's a way of thinking, where you feel like you're always in control, always thinking carefully and critically, but you're still open to using them to get the most out of them.
Great stuff. Jamie, I'm afraid we have to wrap it up. It's been so fun talking to you, and there are so many useful things I'm going to take from this, and I think listeners will too. The book is How to Talk to AI (and How Not To). Pick it up online. It's available anywhere good, and presumably some places that aren't as good. It's very widely available, and it's a great book. Jamie, it's been a pleasure having you on.
It's been amazing. It's really great to see the book's been so successful.
I can see why. Jamie, thank you again for your time. Really captivating conversation. And for everyone listening in, thank you for joining us. This has been the LFG podcast, and we'll be back again soon.
