Persona

About

Persona is an identity verification platform that helps companies verify individuals and businesses online. Its modular platform includes Dynamic Flow for building information-collection flows, Workflows for automating identity processes, Graph for link analysis to detect coordinated fraud, case management, and Persona AI agents that investigate and recommend next steps. Verification methods include government ID, selfie recognition and age estimation, database checks, NFC, digital ID and document AI, alongside watchlist, adverse media and other risk reports. Use cases on its site cover KYC, KYB, AML compliance, age assurance, workforce identity verification, background checks and Know Your Agent, across industries including fintech, payments, marketplaces, crypto, digital health, government and higher education. The company also offers Relay, which it describes as a way to balance trust and privacy, and a consumer portal for managing privacy and personal data requests.