Merkle

About

Merkle is a data-driven marketing and customer experience consultancy and part of dentsu. It describes itself as a business, technology and marketing services consultancy that brings together five capabilities: consulting, design, engagement, technology and analytics, and states that it has more than 16,000 employees across more than 80 locations. The business was acquired in 1988 by entrepreneur David Williams and has since added more than three dozen acquired companies, from software and data firms to creative agencies. Its financial services work, which it says spans more than 20 years, covers performance marketing, data-led targeting and identity management, journey and marketing strategy, and cloud-based data platforms for financial services, wealth management and insurance brands, with case studies including Swisscard, LGT Bank and Swiss Life. It also states that the loyalty programmes and platforms it manages cover more than 650 million members.