Directive

About

Directive is an Orange County-headquartered B2B performance marketing agency whose industry practices include finance and insurance. Founded in 2013 by chief executive Garrett Mehrguth and Tanner Shaffer, it is organised into three divisions, Performance, Commerce and Communications, with services spanning paid media, SEO and content, performance creative, programmatic, PR, influencer marketing and revenue operations. Its finance and insurance offering covers paid search and LinkedIn campaigns, account-based marketing aimed at fintechs, banks and corporate finance teams, and SEO, and its site names Allstate, Betterment and Bill.com among clients in the sector. The agency uses a Customer Generation framework and an in-house AI intelligence platform called Stratos. It lists offices in Orange County, Austin, New York City, Mexico City, London and Toronto.